In this day and age, simply making a profit is not enough to sustain a company long term; a company also needs to be well known among the general public. Essentially, the ‘brand’ has to be popular. For instance, good branding has led to the universal recognisability of certain fizzy drinks the moment their colour schemes are displayed, such as the iconic white lettering on a red background. In order to properly disseminate a brand among the public, the company must have a marketing and/or branding campaign, which typically includes the following elements:
ATL and BTL Advertising
In traditional methods of advertising, ATL or Above the Line advertising means deliberate advertising of the product or service such as full page advertisements in newspapers or commercials on television. These are obvious marketing of the product or service. BTL stands for Below the Line advertising, which is more subtle but is still clearly an advertising strategy. For instance, companies will sponsor street signs or the uniforms of popular sports teams in order to display their name alongside it and bring visibility to their brand. Both these methods of advertising are aimed at bringing more visibility to the brand.
A form of marketing that has been slowly taking over since the advent of the internet, digital marketing has the potential to reach a wider, more international audience as there are no boundaries on the internet. Specialized careers within the digital marketing field exist in order to concentrate and prioritize the branding process: seo consultants ensure that this particular brand will always be at the top of search results; social media analysts will put up posts on social media in relation to the brand and boost engagement with potential clients and stakeholders; and web designers and analysts will work on the official websites to make it as attractive as possible to customers and clients.
Other positions in addition to seo consultants, social media analysts and web designers and developers also work in tandem to further the brand among the internet.
Public Relations is an important field of operations especially for a company that provides a service vs. a product, although PR is useful for anyone. This basically involves building the brand image through the eyes of the outsiders. For instance, a PR coordinator would invite a few journalists to a cocktail party held for the executives and shareholders of a company, and gently push for a feature article in a newspaper or magazine or do the latest way . Or he/she will release a statement to the press (known as a press release) to announce the launch of some new product or the occurrence of a special event. PR tactics also include CSR campaigns in order to build a brand image that is not directly associated with ‘selling’ it; by associating the brand with a social development project, the brand gains more complexity, validity and currency.
Out of all the jobs in the world, being a supplier is probably one of the hardest ones. As a supplier you need to put your clients first at all times. You will have to develop the best skills in troubleshooting and be able to think very fast on your feet. You will not have the luxury of making excuses when problems arise and will have very little room for error. Getting employed as a supplier by a company is only the first step. You will need to maintain a very healthy relationship with the company in order for the partnership to last and prosper. Here are a few tips every supplier can use to make their lives easier.
Make the best use of social media
Hiring a digital marketing agency that takes care of your website and online store while working as your Facebook and LinkedIn management company will benefit you in many ways. As a supplier, maintaining transparency is a very important aspect. A good digital partner will help you achieve this. A good digital partner will help you stay in the loop about new opportunities that come up in a market. Websites such as LinkedIn is used by companies to recruit employees as well as suppliers. Therefore, a will always keep you updated about potential clients and help you reach them faster.
Promise only what you can deliver
One of the main struggles you may have as a supplier might be the unending demands of your clients. This is mainly because your clients are not clear about the exact nature of your service delivery. Due to this reason, it is very important that you clearly state what you hope to offer to the company before getting into any business. It is always better to have a very clear and elaborate contract that includes your services so that you can always refer back to it if you are asked to provide services that you didn’t promise to offer.
Choose your clients wisely
Your clients are the ones who have the ability to make you or break you as a supplier. Good clients will help you deliver your best work while becoming better at what you do. On the other hand, difficult and uncooperative clients will make your life harder while hindering your growth as a business. Therefore, you need to take control of who you choose to work with. Be very cautious when choosing your clients. Don’t simply partner up with companies because they seem to pay well or simply due to a good reputable adwords management services. It is advisable to have a test period were you evaluate the kind of relationship that you can have with the company before singing any contract or come into any partnership.
For a business today, there is almost no way you can succeed without making use of the many advantages provided by the internet. No matter how hard you try with keeping your business traditional, you will find that the world has advanced to a level where the internet has managed to become a part of it. No matter what you do, you will find you can’t just ignore the internet and do business as if you were in the 60s.
Today people use the internet for all sorts of things. In people’s confidence in the security of the internet has increased such that they are now comfortable making their purchases online. Thanks to the convenience of the internet, many people are using it to shop for their needs. At least for most people, shopping on the internet means they are not obliged to go out and run around in busy malls. That is why every business that hopes to succeed in this era cannot just ignore the internet. In fact, there is every reason to have a presence on the internet seeing that there is affordable web design UAE and hosting for all. If you are still wondering why you should take your business to the internet, these are some reasons why.
Increase your visibility
The internet provides a cheap platform for helping businesses become known in a very short time. There are a lot of ways to make your company more visible on the internet. All these methods of improving visibility of a business come in cheaper than the traditional method of using flyers and making radio announcement. Better still, you can have access to a wider audience.
Increase your company’s reputation
Although it is possible for any business to be present on the internet, the internet still has proving the reputation of companies. Today, many people will want to check how well a company is by checking on the internet. In this day and time, most people will doubt any business that does not have an internet presence.
Improve on your company’s branding
Your company can become an overnight sensation when you have a presence on the internet. You can use the tools provided by being on the internet to improve your company’s branding. As more people get to know about your company, your visibility as well as the possibility of attracting more business increases.
Increase in sales
When you take your business to the internet, the world becomes a village and your clientele becomes the world. Instead getting customers from where you operate, you automatically become a global business at no extra cost. You can have access to the custom of millions of people. You can sell to anybody anywhere as long as they are happy with the associated cost of postage.
It is important to look at the internet as a way of improving on your company’s visibility thereby attracting more customers to do business with your company which will result in more sales. Note however that like any other endeavor that yield fruits, success only comes with handwork.